About the Company


Honor Christ in everything we do. 
1 Peter 3:15


Provide exceptional real estate services to clients looking to buy, sell or lease residential or commercial real estate.


Manage real estate for property owners to provide maximum profitability while also maintaining a strong tenant relationship.

Our Team

Shane Turner | Broker/Owner

Shane Graduated from Baylor University in 2002 with a degree in Political Science.  Since graduating Shane has made a career in Real Estate and Real Estate Development.  He started his first development in 2006 and since that time has completed well over $50 million in developments of multi-family, office, and commercial retail.  Shane is an active principle in various real estate investment and development companies whose portfolios range from single-family residential rentals, multi-family units, commercial retail, restaurant, and office spaces.  Shane is very active in the Waco community and serves on the board of numerous charitable and community organizations.  He is an active member of Harris Creek Baptist Church in McGregor and downtown Waco, Texas.

Education: Bachelor of Science from Baylor University, 2002

License: Real Estate Broker in the State of Texas

Hyla Ruiz | Office Manager/Agent

Hyla was born and raised a Hoosier in Frankfort, Indiana. She moved to Texas in the summer of 2005 to be closer to her family and has lived in the Central Texas area ever since. Hyla graduated from Tarleton State University in 2012 with a degree in Business Administration. She has over 10 years in the banking and sales industries. After working in the real estate industry, she realized where her passion is. As of 2016, she is now a licensed real estate agent in the State of Texas and she currently manages the leasing office and property managers for Lucra Real Estate. She also manages three Home Owner's Associations. Hyla and her husband Michael live in Woodway, Texas with their 2 children: Mikaela and Michael, and their 4 puppies. Hyla enjoys reading, coaching her daughter in softball, and riding motorcycles with her husband.

Education: Bachelor of Science from Tarleton State University, 2012​

License: Real Estate Agent in the State of Texas

Britten Bishop | Property Manager/Leasing Agent

Britten grew up in Austin, Texas. She graduated from Texas State University in 2015 with a Bachelor of Science in Family and Consumer Sciences and a Minor in Business Administration. Britten began her career in sales and customer service while working for James Avery Craftsmen in college. She has over six years of sales, customer service and management experience. After graduating, Britten relocated to Waco, where she joined Lucra Real Estate’s team. She is currently working on obtaining her real estate license. Britten handles property management for commercial developments, The Lofts at Franklin Square, and Single Family Homes and Duplexes.

Education: Bachelor of Science from Texas State University, 2015

Jonathan Garza | Commercial Leasing/ Marketing

Originally from San Antonio, Jonathan moved to Waco for college and quickly became enamored with the town. He graduated from Baylor University with a degree in Entrepreneurship and Financial Service and Planning and he’s taken that entrepreneurial spirit and enthusiasm into the real world. Out of the gate, he found success with his small business consulting firm, Red Cap Consulting and as a co-owner in a local restaurant, The Olive Branch. Jonathan started off his real estate career with a local development company and has had his hands in the revitalization of downtown Waco since 2008. He stays heavily involved in downtown and the growth of Waco, also bringing that energy and knowledge of the city to his real estate work. 

Education: Bachelor of Business Administration from Baylor University, 2008

License: Real Estate Agent in the State of Texas

Sheila Jones | Agent

Sheila Jones, originally from Kentucky, has been a long-time resident of Waco.  She relocated here to take a position as VP of an international consumer-products company, taking it from start-up to over $100M in sales. Prior to that, she worked in banking and in the legal field. She brings to the table a wealth of experience in customer service, marketing and operational excellence. In 2012, she decided to pursue her life-long interest in real estate and obtained her real estate license.  Currently Sheila is involved in residential and commercial real estate, as well as new home construction and commercial property development. She has been involved in much of the downtown Waco growth over the past 5 years. Sheila and her husband, Robert live in west Waco and have two girls, Nikki & Kallie.  She is also involved in Midway High School PTA and is a past board member of Goodwill Industries.

Education: Bachelor of Business Administration from the University of Kentucky

License: Real Estate Agent in the State of Texas

Isabel Reed | Agent

Isabel Reed was born and raised in Midland, Texas. She graduated from the University of North Texas with a degree in business and psychology. She has since lived in Dallas and Mexia, Texas but always knew she wanted to call Waco home once she started a family. As a former matchmaker and marketing director she loves playing real estate matchmaking and helping people find their dream home. Isabel is married to Justin Reed, an attorney, and has two beautiful daughters. She is fluent in Spanish and is excited to help you with your real estate needs. 

Education: Bachelor of Arts from North Texas, 2006

License: Real Estate Agent in the State of Texas

Clayton Felton | Agent

Clayton Felton was born and raised in Waco, TX.  He comes from a multi-generation ranching and real estate family.  After attending Southwest Texas State University and majoring in Agriculture, Clayton followed in his families’ footsteps.  In 2002,  he became the ranch manager for Felton Ranch Partnerships and in 2014, he became a licensed real estate agent and partner in the ranch business.  He has overseen the daily operations of over 20,000 acres and has extensive experience with livestock, farming, hunting, fishing, and mineral, aggregate and landowner rights.  This comprehensive and first-hand knowledge give him a unique expertise to represent both buyers and sellers of any type of property.  Clayton is Married to Jenn Felton who is also a licensed real estate agent and they have 2 sons, Conlee and Tucker.

License: Real Estate Agent in the State of Texas

Jenn Felton | Agent

Jenn Felton grew up in Fairfield, TX but has been in Waco for almost 20 years now. Jenn’s career in real estate began in 2012 when she became more involved in her husband’s rapidly growing family businesses.  She became the business manager for 4 different entities involved in cattle, farming and ranch real estate.  After gaining comprehensive real estate and business experience, Jenn decided to also become a licensed agent herself. Her unique concierge style service is key to her successful relationships. Clients know they can count on her for fast, solid answers and quick solutions to a wide range of issues that impact the buying and selling process.  Jenn is married to Clayton, who is also a licensed agent. They have 2 sons, Conlee and Tucker and enjoy staying active in the Waco Community.

License: Real Estate Agent in the State of Texas